眾所周知，銷售的專業(yè)價值，資源價值都非常重要。今天我們來討論一下如何提升專業(yè)價值，就是從基礎(chǔ)的郵件表達開始，glad to see you，這個懂就是懂，不懂就是不懂，that was great。如果我們措詞比較專業(yè)，靈活應(yīng)變，不要過多重復(fù)使用一種句式，客戶會對我們比較真實有人性的一個人，而不是電腦對面的一串?dāng)?shù)字?？蛻魰容^信任專業(yè)的銷售，沒有對比就沒有傷害。
專業(yè)價值
這些專業(yè)術(shù)語我們可以去了解并且有用的、使用頻率很高的，一定要把它單獨摘抄下來，It was great fun。但從整體也非常有必要去認(rèn)真地看一下，并且保存好，起碼我們要使用的時候知道從哪里找。這里我?guī)痛蠹易鲆粋€匯總和融合，最后把自己的版本共創(chuàng)出來，做成自己的版本，不斷的刻意讀誦、刻意練習(xí)和使用， 就這么簡單：
外貿(mào)郵件常用基礎(chǔ)表達參考
目錄
一、郵件開頭表達問候
二、初次和客戶聯(lián)系說明發(fā)郵件的原因
三、回復(fù)客戶表明已收到客戶郵件
四、表達歉意
五、強調(diào)郵件中的附件及其它重要信息
六、向客戶提出請求
七、請求客戶確認(rèn)信息
八、對于提醒表示感謝/提醒客戶注意
九、征求意見或表達認(rèn)可
十、約定會議/見面等
十一、禮貌的通知不好的消息
十二、期待客戶回復(fù)/見面
十三、表達愿意提供幫助或者更多信息
十四、再次表達歉意
十五、表達期待
十六、郵件結(jié)尾表達祝福
一、郵件開頭表達問候
01
Salutation——稱呼
開頭的稱呼大多數(shù)人都不會太注意，然而細(xì)節(jié)有時可以決定成敗。在西方國家，比如已婚女性和未婚女性所使用的表達就不一樣，因此在給女性客戶發(fā)郵件的時候請務(wù)必了解清楚。
用dear作為郵件的開頭肯定是沒有問題的，但是很多小伙伴卻忘了在后面寫上人名，電子郵件dear的后面一定要有“人”。因為翻譯的原因，很多人都認(rèn)為“dear”是一個關(guān)系很親密的稱呼，但是在外國人眼里這個詞其實是很正式的，就像我們寫信的時候?qū)懙摹白鹁吹摹?、“敬愛的”等等?/p>
所以在寫郵件的時候“dear”用在比較正式的場合，表示一種對他人的尊敬，后面可以加上名字或者姓氏，seeyoutomorrow。
如果是給不知道名字的人或者是在寫一封普通的郵件，可以在開頭選擇“Greetings”、“Hi there”。但在寫郵件的時候千萬別再使用Dear Sir和Dear Madam，這種說法過于老套并且很正式，給人一種你不必用心查找對方的名字的感覺，有點冒犯。還有“To whom it may concern”也不要用。
我們通常用的表達如下：
1、Dear Mr./ Ms. Smith （具體某人）
如果對方的有這些讓他自豪的頭銜，也可以稱呼客戶的頭銜。
2、Dear Prof.（教授）/Dr.（博士）+ 姓（頭銜，great to see，職位）
3、有人說Hi 更好， 有人說Dear 更好，用中道的思維就是：不做選擇題，可以一起結(jié)合使用，我通常會結(jié)合使用。 比如說: Hi, Dear (Mr.) XXX
Hi，it was great， Hello 代表打招呼。單純使用未免太過于疏遠，而銷售又是要締結(jié)關(guān)系，特別是比較親密的關(guān)系。所以這個也沒有什么問題。但是不要直接使用 Hi dear, 不加客戶的名字就代表是個調(diào)戲、調(diào)情的意思。對于這個千萬不要亂用，因為回頭你也許會問我客戶騷擾你怎么辦？
02: 打招呼
? I hope you had a good weekend.
? I hope you had a great trip.
? Hope you had a nice break.
? I hope you are well.
? I hope all is well.
? Hope you're enjoying your holiday.
? I hope this email finds you well.
? I hope you enjoyed the event.
? I'm glad we had a chance to chat at the convention.
? It was great to see you on Thursday.
? It was a pleasure to meet you yesterday.
Wishing you have the most fine day there~
Wishing you have the most beautiful days (in this wonderful season) there~[玫瑰]
03：感謝
Starting——開篇
對大多數(shù)商務(wù)郵件的開篇而言，我們都可以通過提及與客戶之前的接觸來表示友好的問候。
首先可以提及下你跟客戶的“交情”并做出感謝，has great fun。比如感謝客戶跟你在哪里見過面、吃過飯、拜訪過公司、展會上聊天或者通過電話，談?wù)撨^什么內(nèi)容等等。如果并沒有的話，那么就感謝對方的來信。（甚至沒有及時回復(fù)對方的時候也表示感謝讓其等了很久）
通常我們會用這樣的表達：
1. Thank you for your (kind) letter of January 15th.
感謝您在1月15日的來信。
2. It was a pleasure meeting you at the conference this month.
很高興在本月的會議上認(rèn)識您。
3. I do appreciate your patience in waiting for a response.
感謝您耐心等待我的回復(fù)。
4. Thank you for contacting us.
感謝您聯(lián)系我們。
5. It was a pleasure meeting you in Shanghai last month.
上個月在上海見到您很高興。
6. I enjoyed having lunch with you last week in NewYork.
上周在倫敦與您共進午餐很愉快。
7. With reference to our telephone conversation yesterday...
我們昨天的電話交談關(guān)于......
8. In reply to your request...
回應(yīng)您的要求......
9. I would just like to confirm the main points we discussed on Friday.
我想確認(rèn)我們在周五討論的要點。
在簡單寒暄之后，我們就可以直接點明寫信目的。此處請注意，在表達意圖的時候也要盡可能的簡潔明了。不然會讓客戶沒有興趣繼續(xù)讀下去。
二、初次和客戶聯(lián)系說明發(fā)郵件的原因
State the main point——點名主旨
這一部分作為郵件的重點，需要向客戶表述你的主要訴求。比如你寫郵件是為了請求客戶幫忙、提供報價，詢問客戶問題、或者回應(yīng)客戶需求，great to do，提供證明材料等。通常我們會用到這樣的表達：
1. We are writing to inform you that.../ to confirm.../ to request.../to enquire about...
It was great. Nancy: Onsummer vacation, I wrote some articles(文章)for some newspapersand magazines. I made money, and joined a music club. I learned to play theguitar. Cherry: Itwas very hot in summer。
我們寫信是為了通知/確認(rèn)/請求/詢問……
2. I recently read/heard about...and would like to know...
我們最近聽說......因此想要知道...…
3. I am contacting you for the following reason...
此次聯(lián)系您主要是為了......
4. We'd like to invite you to a meeting on May 15th.
我們想要邀請您參加5月15日的會議。
需要注意的是，在做這部分表述的時候，我們通?？梢允褂靡韵露陶Z：
Making a request 請求幫忙
1. We would appreciate it if you would …
如果您愿意......我們將不勝感激。
2. It would be helpful if you could send us ...
如果您可以給我們發(fā)送......將會很有幫助。
3. I would appreciate your immediate attention to this matter.
感謝您對此事的關(guān)注。
這句話當(dāng)中的see顯然是動詞，與小品詞to放在一起構(gòu)成動詞不定式。動詞不定式to see you again.在句中充當(dāng)表語補足語。
4. Could you possibly tell us / let us have ...
你能告訴我們......嗎？
5. Please let me know what action you propose to take.
您能告訴我下一步計劃是什么嗎？
Offering help 提供幫助
1. Would you like us to ...?
您希望我們......嗎？
2. We are quite willing to ...
我們相當(dāng)樂意......
Giving good news 通知好的消息
1. We are pleased to announce that .../ to inform you that ... / to learn that ...
我們很開心（很高興）的告知（宣布/通知/了解）.....
When I got home, it was noon. I couldn't wait to turn on TV and watch the new film——Titanic. Soon, the beautiful song and wonderful performance attracted me deeply。
Giving bad news 通知不好的消息
1. I'm afraid it would not be possible to ...
我恐怕…...不能…...
2. After careful consideration we have decided (not) to ...
經(jīng)過深思熟慮后，我們決定…...
3. Unfortunately we cannot / we are unable to ...
不幸的是，我們沒法/不能…...
4. Please note that the goods we ordered on ( date ) have not yet arrived.
抱歉貨沒法如期抵達。
Complaining表達不滿
1. I am writing to express my dissatisfaction with ...
我對......感到很不滿意。
? I am writing to you about our last meeting / your presentation yesterday / our next event.
? I am writing to you with regards to / regarding / concerning / in connection with...
? I am writing to ask / enquire / let you know / confirm / check / invite you to / to update you on / ask for a favor...
? I am writing you to follow up on...
? I am contacting you to inform...
? I am reaching out because...
? This is just a quick note to...
? This is just a quick reminder...
? I wanted to let you know that...
? Might I take a moment of your time to...(very formal)
? It's [Your Name] from [Your Company].
? This email is just to let you know that...
三、回復(fù)客戶表明已收到客戶郵件
? I just got your request for...
? I just read your email about...
? As we discussed, I would like to send you...
? Thank you for your email about...
? Thanks for your email this morning / yesterday / on Wednesday / last month...
? Thanks for your feedback on / your invitation / your suggestion
? Thanks for sending / asking about / attending
? Thanks for your quick reply.
? Thanks for getting back to me so quickly.
? Thank you for reaching out (to me).
四、表達歉意
? Sorry for my late reply.
? Sorry it took me so long to get back to you.
? I apologize for the late response.
? Sorry it's been so long since my last email.
? I was sorry to hear about...
? Please accept our apologies for any inconvenience caused.
五、強調(diào)郵件中的附件及其它重要信息
? I've attached...
? Please find [file] attached.
? I'm enclosing [file].
? Please see the information below for more details about...
? The parts in bold / in red / in blue are my comments / are the changes we made.
? Here's the document that you asked for.
? I've attached [file] for your review.
? I'm sending you [file] as a pdf file.
? The attached file contains...
? Could you please sign the attached form and send it back to us by [date]?
? Here's the [document] we discussed.
? [File] is attached.
? Please take a look at the attached file.
? Take a look at the [file] I've attached to this email.
? I've attached [file].
? More information is available at www.website.com.
Be動詞是表語。既然be動詞is擺在那里了，所以剩下的那個就是補語 有時候別想那么多，越想搞清楚越糊涂?？傊矣X得他們?yōu)榱烁愠鰝€語法了，就隨便亂套遍出很多變態(tài)的語法rules. 多看電影多看tv show,養(yǎng)語感，就不要語法了。
? Please note that...
六、向客戶提出請求
? Could you please...?
? Could you possibly tell me...?
? Can you please fill out this form?
? I'd really appreciate it if you could...
? I'd be very grateful if you could...
今天看見你很高興。
? It would be very helpful if you could send us / me...
? I was wondering if you could / if you would be able to...
? If possible, I’d like to know (more) about...
? Please find my two main questions below.
七、請求客戶確認(rèn)信息
? I didn't / don't fully understand [something]. Could you please explain that again?
? I didn't quite get your point about [something]. Could you be more specific?
? Could you repeat what you said about...?
? Could you give us some more details on...?
? If you could please shed some light on this topic,I would really appreciate it.
? Could you please clarify [something]?
? Could you please clarify when you would like us to finish this?
? When exactly are you expecting to have this feature?
? Here are the details on...
? Could you please clarify what you would like us to do about...?
? If I understood you correctly, you would like me to...
? What exactly do you mean by [something]?
? Could you explain what you mean by [something]?
? In other words, would you like us to...
八、對于提醒表示感謝/提醒客戶注意
? Thank you for letting me know.
? Thank you for the heads up.
? Thank you for the notice.
? Please note...
? Quick reminder...
? Just a quick / friendly reminder that...
? Thank you for sharing.
It was great to hear from you.例句:It was great to hear from you so soon.非常高興這么快就收到了你的回信。It was great to hear from you after all this time.離別這么久之后還能接到你的來信真是太棒了。
? I'd like to inform you that...
? Just a quick heads up -
? Thanks for keeping me in the loop.
? Please keep me informed / posted / in the loop.
九、征求意見或表達認(rèn)可
? Please let me know if this is OK with you.
? What are your thoughts (on this)?
? What do you think？
? Please let me know what you think.
? We just need the thumbs up / the green light. (=we're waiting for approval)
? You (totally) have the green light!
? He approved of it, so you can go ahead with the project.
十、約定會議/見面等
? I’d like to schedule a meeting on [day] if you are available / free then.
? I am available on [day], if that's convenient for you.
? Would you be available on [day]? If so, I'll send you an invite shortly.
? Can you make it on [day]? If so, I'll book accordingly.
? I'm afraid I can't make it on [day]. How about..?
? (Due to..) I'm afraid we need to reschedule / delay / postpone / put back / cancel / call off / move / rearrange our meeting.
? We are sorry to inform you that the meeting scheduled for [day] will have to be rescheduled.
十一、禮貌的通知不好的消息
? Unfortunately, ...
? Unfortunately, we cannot / we are unable to...
? I'm afraid it will not be possible to...
? Unfortunately, I have to tell you that...
? I'm afraid that we can't...
? We regret to inform you that...
? I regret to inform you that (due to...)...
? After careful consideration we have decided (not) to...
? Due to [reason], it won't be possible to...
? It's against company policy to...
? I tried my best, but...
It was great to see you on Thursday. 很高興在星期四見到你 It was a pleasure to meet you yesterday. 很高興在昨天見到你 。
? Despite my best efforts, ...
? I can't see how...
? I'm sorry but it's out of my hands.
? I'm afraid I won't be able to...
? I’m sorry to tell you that...
十二、期待客戶回復(fù)/見面
? Looking forward to hearing from you soon.
? I look forward to hearing from you soon.
? Please let me know if this works / if you are available / if that sounds good / if you can / if you can help / if you need to reschedule...
? I look forward to seeing / meeting you.
? See you on Thursday / next week.
? Thank you in advance.
? Thank you for everything.
? Any feedback you can give me on this would be greatly / highly / much appreciated.
中文意思是：它的偉大的看你們 也可以讀作：It's great to see you lts abbr.lights （供食用的）家畜的肺臟;long-term store 長期存儲 great 英 [gre?t] 美 [ɡret]adj.偉大的，杰出的;優(yōu)異的。
? If you could have it ready by tomorrow / the end of next week, I would really appreciate it.
? I would appreciate your help in this matter.
十三、表達愿意提供幫助或者更多信息
? If we can be of any further assistance, please let us know.
? Let me know if you need any help.
? For further details...
? If you have any (more) questions (about)...
? In the meantime, if you need any more information,
? If you need more information / more info / further information,
? I know that's a lot to take in, so let me know if anything I've said doesn't make sense.
? ...please do not hesitate to contact me.
? ...please feel free to contact me / to get in touch.
? ...please let me know.
? ...drop me an email / drop me a line.
? I hope you find this helpful.
? I hope it's clearer now.
? I hope that answers all your questions.
十四、再次表達歉意
? Thank you for your understanding / for your patience.
? Thanks again for your understanding / for your patience.
? Once again, please accept our apologies for any inconvenience caused / for the inconvenience caused / for the delay / for the misunderstanding.
? I hope this is okay with you.
? I really hope we can find a solution soon.
? I hope you can understand.
? Sorry I couldn't be of more help.
十五、表達期待
? Please accept our thanks for the trouble you have taken.
? We tender you our sincere thanks for your generous treatment of us in this affair.
? We should be grateful for your trial order.
? We should be grateful for your furnishing us details of your requirements.
? We are greatly obliged for your bulk order just received.
? If there is anything we can do to help you, we shall be more than pleased to do so.
? We will spare no efforts in endeavoring to be of service to you.
? Looking forward to your reply.
十六、郵件結(jié)尾表達感恩和祝福
見到你太棒了 it is great to see you
Closing——結(jié)束語
最后一段通常我們會客氣的寒暄一下，寫上對客戶的期待（期待對方的回復(fù)/給出意見反饋等）。通常我們會用這樣的表達：
1. Please?accept?our?thanks?for?the?trouble?you?have?taken.?
see是動詞。因為to see you是動詞不定式。這個句子中it是形式主語，真正的主語是動詞不定式?？梢苑催^來理解：To see you again is great.
有勞貴方，不勝感激。?
2. We?tender?you?our?sincere?thanks?for?your?generous?treatment?of?us?in?this?affair.?
對您在此事中的慷慨之舉，我們深表感謝。?
3. We?should?be?grateful?for?your?trial?order.?
如您試訂貨，我們將不勝感激。?
4.We?should?be?grateful?for?your?furnishing?us?details?of?your?requirements.?
如果能收到您的具體需求，我們會非常開心。?
5. We?are?greatly?obliged?for?your?bulk?order?just?received.?
收到貴方大宗訂貨，我們不勝感激。?
6. If?there?is?anything?we?can?do?to?help?you,?we?shall?be?more?than?pleased?to?do?so.?
貴公司若有所需求，我公司定盡力效勞。?
7. We?will spare?no?efforts?in?endeavoring?to?be?of?service?to?you.?
我們將不遺余力的為您效勞。?
8. Looking forward to your reply.?
期待您的回信。
Ending——問候
郵件的最后我們通常會落上對客戶誠摯的問候，可用的表達很多。比如：
Yours sincerely / Yours truly / Sincerely /
Thank you / Best wishes / Warm regards /
All the best / Best of luck
All the best to you and yours.
All the blessings to you and yours.
with heart~[心]
? Best regards,
? All the best,
? Best wishes,
? Cheers,
? Have a great weekend!
? I hope you can understand.
? Have a wonderful day!
往期熱文：
外貿(mào)銷售強場景：客戶已經(jīng)有供應(yīng)商，如何跟進？（深度解析）
中道思維之：外貿(mào)如何高情商催單？(銷售必備，實戰(zhàn)解析)
外貿(mào)銷售強場景之“砍價”談判應(yīng)對：如何進行策略性降價？
銷售高情商必備基礎(chǔ)：《客戶微表情+微動作》
中道智慧解構(gòu)話術(shù)之：外交部發(fā)言人 - 華春瑩哀悼“安倍”
“高情商”練習(xí)工作坊一
深度解析：《人情世故法》—銷售PK，如何求助客戶，促成訂單？
俄烏危機，外貿(mào)人如何站隊？
揭秘外貿(mào)銷售的差距：人比人，氣死人！（精進五步曲，深度解析）
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用中國人的哲學(xué)思維認(rèn)真做外貿(mào)！[玫瑰]
做銷售就要做個：狠人！
關(guān)注“中道外貿(mào)筆記” ，[靈光一閃] 分享講深度不馬虎，[看] 以傳播國學(xué)中道精神為己任，持續(xù)為你呈現(xiàn)外貿(mào)實戰(zhàn)銷售和管理的干貨！[心][心][心][玫瑰]
做個狠人
#外貿(mào)干貨分享##外貿(mào)##外貿(mào)英語##外貿(mào)銷售#
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