商務(wù)英語(yǔ)精讀論文，商務(wù)英語(yǔ)專業(yè)認(rèn)知論文

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親愛的您，

這里是LearingYard學(xué)苑！

今天小編為大家?guī)淼氖亲钚洛X報(bào)（七十），

研究商務(wù)英語(yǔ)翻譯與中國(guó)傳統(tǒng)文化和當(dāng)代社會(huì)文化的關(guān)系,商務(wù)英語(yǔ)翻譯與企業(yè)管理、企業(yè)環(huán)境、企業(yè)發(fā)展和企業(yè)創(chuàng)新的關(guān)系等,提出具有中國(guó)特色的商務(wù)英語(yǔ)翻譯理論體系和模式。

具體為文獻(xiàn)推文（期刊論文）的精讀

《Consumer Rebates from E-Commerce Platforms and Multi-Channel Management of Third-Party Sellers》

歡迎您的用心訪問！

本期推文閱讀時(shí)長(zhǎng)大約8分鐘，請(qǐng)您耐心閱讀。

Share interest, spread happiness, increase knowledge, leave beautiful.

Dear you,

This is LearingYard Academy!

Today Xiaobian brings you the latest money report (70),

Specifically for the intensive reading of literature tweets (journal papers)

A dual supply chain revenue sharing contract considering online reviews and Rebates

Welcome your heart visit!

This tweet will take about 78minutes to read, please be patient.

今天小編分享一篇期刊論文《Consumer Rebates from E-Commerce Platforms and Multi-Channel Management of Third-Party Sellers》的摘要與關(guān)鍵詞部分，小編將從思維導(dǎo)圖、精讀內(nèi)容、知識(shí)補(bǔ)充三個(gè)板塊來介紹這一部分內(nèi)容，請(qǐng)讀者跟小編一起學(xué)習(xí)一下吧！

Today Xiaobian shares the abstract and key words of a journal paper "Consumer Rebates from E-Commerce Platforms and Multi-Channel Management of Third-Party Sellers". Xiaobian will introduce this part of the content from the mind map, intensive reading content, knowledge supplement three sections, please learn with Xiaobian!

1.思維導(dǎo)圖

該篇文獻(xiàn)的摘要與關(guān)鍵詞部分的思維導(dǎo)圖部分如下圖所示：

若真的是沒有人可以指導(dǎo)的情況 可以去 VOA或大耳朵取得課余教材學(xué)習(xí) 多說多問不知不覺的英語(yǔ)水平就培養(yǎng)起來，學(xué)習(xí)效益肯定會(huì)迅速明顯的！1. 論商務(wù)英語(yǔ)與文化的關(guān)系 。

The abstract of this paper and the mind map of key words are shown in the figure below:

2.精讀內(nèi)容

上一篇文獻(xiàn)中的推文中小編總結(jié)出英文論文摘要大體上包含四個(gè)部分：研究目的、研究方法、研究結(jié)果、研究結(jié)論。英文摘要的總字?jǐn)?shù)控制在250個(gè)實(shí)詞以內(nèi)。學(xué)者的摘要部分實(shí)詞加虛詞共計(jì)256個(gè)詞。小編在閱讀了學(xué)者的摘要以后將學(xué)者的摘要分為三個(gè)板塊，分別是與研究背景、研究?jī)?nèi)容、研究結(jié)論相關(guān)的句子。

In the last article, I summarized that the English abstract of the paper generally consists of four parts: research purpose, research methods, research results and research conclusions. The total number of words in the English abstract should be limited to 250. The scholar's abstract consists of 256 content words and function words. After reading the scholar's abstract, Xiaobian divides the scholar's abstract into three sections, which are sentences related to the research background, research content and research conclusion.

學(xué)者在研究背景處交代了本文研究了電子商務(wù)平臺(tái)向消費(fèi)者提供的返利如何影響第三方賣家的定價(jià)和多渠道管理的問題，第三方賣家除了獨(dú)立的線下零售商之外，還通過平臺(tái)的在線市場(chǎng)分銷商品。一方面賣家通過在線渠道直接向消費(fèi)者銷售商品，在線渠道給予電商平臺(tái)一定的利潤(rùn)分享比例，另一方面，學(xué)者向線下零售商收取批發(fā)價(jià)。

Scholars explain in the research background how this paper studies how rebates provided to consumers by e-commerce platforms affect pricing and multi-channel management of third-party sellers, who, in addition to independent offline retailers, also distribute products through the platform's online marketplace. On the one hand, sellers sell goods directly to consumers through online channels, which give certain profit sharing ratio to e-commerce platforms. On the other hand, scholars charge wholesale prices to offline retailers.

學(xué)者在研究?jī)?nèi)容上主要分為兩個(gè)板塊，一個(gè)板塊是考慮一個(gè)短期模型，考慮返利為外生變量，電商平自覺向消費(fèi)者發(fā)放返利，研究發(fā)現(xiàn)，返利越大使得線上渠道不僅對(duì)消費(fèi)者更有吸引力，對(duì)第三方賣家也更有吸引力，即平臺(tái)返利能夠吸引第三方賣家借助平臺(tái)實(shí)現(xiàn)線上渠道銷售，同時(shí)也能吸引消費(fèi)者。因此，返點(diǎn)率的外生增加會(huì)使賣家調(diào)整定價(jià)，將其利潤(rùn)中心轉(zhuǎn)移到線上上，這有利于在線平臺(tái)，但傷害了線下零售商。相比之下，如果消費(fèi)者的返利是由賣方支付的，那么就會(huì)出現(xiàn)相反的情況。也就是說，商務(wù)英語(yǔ)適合寫哪些論文，網(wǎng)上購(gòu)物的更大返利對(duì)線下零售商有利，因?yàn)橘u家將其利潤(rùn)中心轉(zhuǎn)移到了線下。

In terms of research content, scholars mainly divide into two sections. One section considers a short-term model, considers rebates as exogenous variables, and e-commerce platforms consciously issue rebates to consumers. The research finds that the bigger rebates, the more attractive online channels are not only to consumers, but also to third-party sellers. That is, platform rebates can attract third-party sellers to use the platform to achieve online channel sales, as well as consumers. Thus, an exogenous increase in return rates would cause sellers to adjust their pricing and shift their profit centers online, which would benefit online platforms but hurt offline retailers. By contrast, if the consumer rebate is paid for by the seller, then the opposite is true. That said, bigger rebates on online purchases benefit offline retailers as sellers shift their profit centers offline.

學(xué)者的另一個(gè)板塊是提出了平臺(tái)內(nèi)生決定返利的長(zhǎng)期模型。研究結(jié)果表明，對(duì)于這些決策，存在多個(gè)均衡的連續(xù)體，所有這些均衡為每個(gè)公司產(chǎn)生相等的收益，商務(wù)英語(yǔ)閱讀技巧論文。最后，學(xué)者討論了在需求不確定的情況下，電子商務(wù)平臺(tái)應(yīng)該如何以一種互補(bǔ)的方式利用消費(fèi)者返利決策。

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Another part of the scholars' work is to propose a long-term model in which the endogenous platform determines the rebate. The results show that for these decisions, there is a continuum of multiple equilibria, all of which produce equal returns for each firm. Finally, scholars discuss how e-commerce platforms should leverage consumer rebate decisions in a complementary way when demand is uncertain.

學(xué)者的關(guān)鍵詞部分一共五個(gè)（正常數(shù)量是在3-5個(gè)以內(nèi)），符合英文摘要關(guān)鍵詞都為名詞的要求。再具體看學(xué)者關(guān)鍵詞的內(nèi)容，學(xué)者的關(guān)鍵詞和學(xué)者的題目相對(duì)應(yīng)，基本上由題目中的詞語(yǔ)拆分而成，仔細(xì)看學(xué)者的關(guān)鍵詞，商務(wù)英語(yǔ)的概念和認(rèn)知論文，小編認(rèn)為學(xué)者的關(guān)鍵詞均與研究考慮因素、研究?jī)?nèi)容相關(guān)，consumer rebates是學(xué)者的研究考慮因素，其余的E-commerce, agency contract, multi-channel management, revenue management均為研究?jī)?nèi)容相關(guān)的關(guān)鍵詞。小編認(rèn)為學(xué)者的關(guān)鍵詞部分有兩點(diǎn)略微不足之處，首先是關(guān)鍵詞部分缺乏研究方法相關(guān)的關(guān)鍵詞，其次，關(guān)于商英的論文，小編的關(guān)鍵詞與題目的關(guān)鍵詞無差異，商務(wù)英語(yǔ)專業(yè)導(dǎo)論2000字，小編認(rèn)為應(yīng)該在照應(yīng)題目關(guān)鍵詞的基礎(chǔ)上凝練一下文中的關(guān)鍵詞，這樣也能對(duì)應(yīng)到文中的中心內(nèi)容。

The key words of scholars are five in total (the normal number is within 3-5), which meets the requirement that the keywords of English abstract are nouns. Then look at the content of scholars' keywords specifically, scholars' keywords correspond to the topic of scholars, which is basically divided by the words in the topic. Carefully look at scholars' keywords, Xiaobian believes that scholars' keywords are related to research considerations and research content, and consumer rebates are scholars' research considerations. Other key words related to the research content are E-commerce, agency contract, multi-channel management and revenue management. Xiaobian believes that there are two slight shortcomings in the keyword part of scholars. First, the keyword part lacks the keywords related to the research methods. Second, the keywords of Xiaobian are no different from the keywords of the title.

3.知識(shí)補(bǔ)充

商科論文寫作通?？梢宰裱韵虏襟E：1、定義主題 撰寫商科論文的第一步是定義主題。了解論文的主要目的是什么(教育、宣傳、推廣)以及針對(duì)誰。這一步至關(guān)重要，因?yàn)樗鼮檎撐牡於嘶A(chǔ)。

1.摘要內(nèi)容寫作上包含哪些內(nèi)容？

5. 《單證員/報(bào)關(guān)員/跟單員等在國(guó)際貿(mào)易中的地位》6. 《商務(wù)英語(yǔ)函電翻譯技巧》7. 《商務(wù)談判中英語(yǔ)的重要性》8. 《淺談出口結(jié)匯風(fēng)險(xiǎn)的防范》9. 《中國(guó)退稅制度的改革及其影響》10. 《商標(biāo)名稱的翻譯與策略》11。

1.What are the contents of abstract writing?

論文的摘要通常需要層次分析的四個(gè)基本要素組成，包含研究目的，研究方法，研究結(jié)果，研究結(jié)論。這四部分內(nèi)容需要表明研究的問題與目的，是否用到創(chuàng)新型方法，研究結(jié)果是否得到驗(yàn)證，得到什么創(chuàng)新性的研究結(jié)論。具體要點(diǎn)為：

Abstract of a paper usually needs four basic elements of hierarchical analysis, including research purpose, research methods, research results, research conclusions. These four parts need to indicate the question and purpose of the research, whether innovative methods are used, whether the research results are verified, and what innovative research conclusions are obtained. The specific points are:

（1）在摘要部分的研究目的寫作中，需要簡(jiǎn)要說明提出問題的緣由，表明研究的范圍及研究的重要性。

(1) In the writing of the research purpose of the abstract part, it is necessary to briefly explain the reasons for raising the question, and indicate the scope and importance of the research.

（2）在研究方法這一部分需要充分說明問題是御用什么方法如何解決的。

(2) In the part of research methods, it is necessary to fully explain how to solve the problem.

摘要:隨著中國(guó)在世界經(jīng)濟(jì)中的日益活躍,大學(xué)中的商務(wù)英語(yǔ)需求也隨之增多,這是因?yàn)樯虅?wù)英語(yǔ)專業(yè)培養(yǎng)的是有著扎實(shí)的英語(yǔ)基礎(chǔ)同時(shí)具備外貿(mào)專業(yè)知識(shí)的復(fù)合型人才;同時(shí),教師如何講好這門課也日益受到關(guān)注。所以。

（3）在研究結(jié)論部分需要列出研究的主要結(jié)果和數(shù)據(jù)，有什么新發(fā)現(xiàn)，敘述要準(zhǔn)確、概括的說清楚，商務(wù)英語(yǔ)畢業(yè)論文參考文獻(xiàn)，與文章主體的研究結(jié)論相對(duì)應(yīng)。

(3) The main results and data of the research should be listed in the research conclusion, and any new findings should be described accurately and clearly in general, corresponding to the research conclusions of the main body of the paper.

（4）在研究結(jié)論部分說明研究結(jié)論是什么，論證取得得正確觀點(diǎn)的理論價(jià)值和應(yīng)用價(jià)值。

(4) Explain what the research conclusion is in the research conclusion part, and demonstrate the theoretical value and application value of the correct view obtained.

商務(wù)英語(yǔ)畢業(yè)論文文獻(xiàn)(一) [1]范曉紅.從《金色筆記》解讀多麗絲·萊辛的生態(tài)整體觀[D].南京師范大學(xué)，2011.[2]Brewster, Dorothy. Doris Lessing\M\. New York: Wayne, 1965: 161.[3]Spilka, Mark。

2.關(guān)鍵詞寫作注意事項(xiàng)？

2. Key words writing notice?

（1）英文關(guān)鍵詞最好使用小短語(yǔ)（一般2-4個(gè)單詞合適），盡量避免使用單個(gè)單詞。

(1) English keywords are best to use small phrases (generally 2-4 words are appropriate), try to avoid the use of a single word.

（2）在照應(yīng)研究題目相關(guān)的關(guān)鍵詞時(shí)，盡量避免使用太多標(biāo)題相關(guān)的關(guān)鍵詞。

(2) Try to avoid using too many keywords related to the title when referring to keywords related to the research topic.

（3）查詢關(guān)鍵詞的哪種拼寫在相關(guān)領(lǐng)域或所投期刊中最常用便使用哪種拼寫形式的關(guān)鍵詞。

(3) To find out which spelling of the keyword is most commonly used in the relevant field or the journal.

今天的分享就到這里了。

如果您對(duì)今天的文章有獨(dú)特的想法，

歡迎給我們留言，

讓我們相約明天，

祝您今天過得開心快樂！

That's it for today's sharing.

If you have a unique idea about today’s article,

淺析違反方式原則在商務(wù)英語(yǔ)中的運(yùn)用 摘　要:由于商務(wù)英語(yǔ)的特殊運(yùn)用場(chǎng)合和特殊用途,其句法結(jié)構(gòu)有其自身鮮明的特點(diǎn)。美國(guó)哲學(xué)家Grice提出的 會(huì)話準(zhǔn)則之一的方式準(zhǔn)則,即用結(jié)構(gòu)嚴(yán)謹(jǐn),簡(jiǎn)練的語(yǔ)言來表達(dá)。

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參考資料：有道翻譯

參考文獻(xiàn)：[1] Monden A, Zennyo Y. Consumer Rebates from E-Commerce Platforms and Multi-Channel Management of Third-Party Sellers [J]. Available at SSRN 3639717, 2021，商務(wù)英語(yǔ)商務(wù)接待畢業(yè)設(shè)計(jì)， 1(1): 1-14.

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