高級商務(wù)英語第五單元competition and pressure？So margins tend to get squeezed as retailers try to pass some of the low price competition pressure onto Nike.? 零售行業(yè)對價格非常敏感。誠然，耐克有著自己的零售商，那么，高級商務(wù)英語第五單元competition and pressure？一起來了解一下吧。
對外經(jīng)濟(jì)貿(mào)易大學(xué)商務(wù)英語
想考好bec，題海戰(zhàn)術(shù)也是有用的，下面我給大家分享2013商務(wù)英語BEC高級閱讀題及答案，希望可以幫助到你們。
2013商務(wù)英語BEC高級閱讀題(1)
l Look at the statements below and at the five reports about companies on the opposite page from an article giving advice to self-employed consultants about negotiating fees for their services.
l Which book (A, B, C,D or E) dose each statement 1 –8 refer to ?
l For each statement ! – 8, make one letter (A, B, C,D or E) on your Answer Sheet.
l You will need to use some of these letters more than once.
Example :
0 Lack of self-confidence will put you at a disadvantage in a negotiation .
0A B C D E
1. This company has been involved in diversifying its business act6ivities.
2. Although this company is doing well, it has a number of internal difficulties to deal with.
3. This company has reduced the profits it makes on individual items.
4. One statistic is a less accurate guide to this company’s performance than another.
5. The conditions which have helped this company are likely to be less favourable in the future.
6. This company’s share price has been extremely volatile over the last twelve months.
7. This company is likely to be the subject of a takeover bid in the near future.
8. This company’s performance exemplifies a widely held belief.
參考答案：
1 D 2 B 3 E 4 A 5 D 6 C 7 E 8 C
2013商務(wù)英語BEC高級閱讀題(2)
A.Chemical Company
Masterson’s interim pre-tax profits growth of 20% was somewhat inflated as a result of the income received from the disposal of several of the company’s subsidiaries. The underlying 8% rise in operating profits is a more realistic gauge of the company’s true progress. However, Masterson’s impending merger with Bentley and Knight and its appointment of a new chief executive should mean that the company will be able to sustain growth for the foreseeable fut5ure. The share price has varied little during the course of the year and now stands at ￡ 6.75
B.Hotel Group
During the past year the Bowden Hotel Group has acquired 77 new properties, thus doubling in size . last week the group reported pre-tax profits of ￡ 88 million in the first six months of the year, ahead of expectations and helped by a strong performance from its London-based hotels and newly expanded US business. However. There is still some way to go. Integration of the new acquisitions is still not complete and, while the share price has risen recently, major problems with integration have yet to be solved.
C.High-tech Company
This time last year a share in Usertech was worth just over ￡ 1. six months ago it was worth ￡ 40. today it is priced at under ￡ 8 . if proof were need, here is an illustration of how much of a lottery the technology market can be. But some technology companies are fighting back and Usertech is one of them . What has renewed excitement in the company is the opening of its new American offices in Dallas and its ambitious plans to expand its user base in both North and Latin America.
D.Building Company
Renton’s share price has risen gradually over the past year from ￡2.4 to ￡ 3.8 . The company has been successful in choosing prime location for its buildings and has benefited from the buoyant demand for housing. Whilst this demand is expected to slow down somewhat during the next year, investors are encouraged by the company’s decision to move into building supermarkets. Work has already begun on two sites in London, and the company is expected to sign a contract within the next month for building four large supermarkets in Scotland.
E.Pottery Manufacturer
Milton Dishes has been through a shake-up over the past year. The group, which has been cutting margins and improving marketing, may post a small profit this year. The many members of the Milton family, who between them own 58 per cent of the business, have been watching the share price rise steadily and several are looking to sell. Trade rival Ruskin has bought up just over 17 percent of the shares and could well be spurred into further action by the signs of a recovery at the firm.
PART TWO
Questions9– 14
l Read the text about career-planning services.
l Choose the best sentence from the opposite page to fill each of the gaps .
l For each gap 9– 14, mark one letter (A-H) on your Answer Sheet .
l Do not use any letter more than once .
l There is an example at the beginning .(0)
Your Career Path Can Lead You Anywhere
We used to be advised to plan our careers. We were told to make a plan during the later stages of our education and continue with it through our working lives.(0)_____ some people still see careers in this way. However, to pursue a single option for life has always been unrealistic.
Planning for a single career assumes that we set out with a full understanding of our likes and dislikes and the employment opportunities open to us. (9)____ For most people this degree of certainty about the future does not exist.
Our initial choice of career path and employer is often based on inadequate knowledge and false perceptions. But with age and experience, we develop new interests and aptitudes and our priorities alter. The structure of the employment market and, indeed of employment itself, is subject to change as both new technologies and new work systems are introduced (10) _____ We must face the uncertainties of a portfolio career.
2013商務(wù)英語BEC高級閱讀題(3)
The Negotiating Table:
You can negotiate virtually anything. Projects, resources, expectations and deadlines are all outcomes of negotiation. Some people negotiate deals for a living. Dr Herb Cohen is one of these professional talkers, called in by companies to negotiate on their behalf . He approaches the art of negotiation as a game because, as he is usually negotiating for somebody else, he says this helps him drain the emotional content from his conversation. He is working in a competitive field and needs to avoid being too adversarial. Whether he succeeds or not, it is important to him to make a good impression so that people will recommend him.
The starting point for any deal, he believes, is to identify exactly what you want from each other. More often than not, one party will be trying to persuade the other round to their point of view. Negotiation requires two people at the end saying ‘yes”. This can be a problem because one of them usually begins by saying “no”. However, although this can make talks more difficult, this is often just a starting point in the negotiation game. Top management may well reject the idea initially because it is the safer option but they would not be there if they were not interested.
It is a misconception that skilled negotiators are smooth operators in smart suits. Dr Cohen says that one of his strategies is to dress down so that the other side can relate to you. Pitch your look to suit your customer. You do not need to make them feel better than you but, For example, dressing in a style that is not overtly expensive or successful will make you more approachable. People will generally feel more comfortable with somebody who appears to be like them rather than superior to them. They may not like you but they will feel they can trust you.
Dr Cohen suggests that the best way to sell your proposal is by getting into the world of the other side. Ask questions rather than give answers and take an interest in what the other person is saying, even if you think what they are saying is silly. You do not need to become their best friends but being too clever will alienate them. A lot of deals are made on impressions. Do not rush what you are saying---put a few hesitations in , do not try to blind them with your verbal dexterity. Also, you should repeat back to them what they have said to show you take them seriously.
Inevitably some deals will not succeed. Generally the longer the negotiations go on, the better chance they have because people do not want to think their investment and energies have gone to waste. However , joint venture can mean joint risk and sometimes , if this becomes too great , neither party may be prepared to see the deal through . More common is a corporate culture clash between companies, which can put paid to any deal. Even having agreed a deal, things may not be tied up quickly because when the lawyers get involved, everything gets slowed down as they argue about small details.
De Cohen thinks that children are the masters of negotiation. Their goals are totally selfish. They understand the decision-making process within families perfectly. If Mum refuses their request , they will troop along to Dad and pressure him. If al else fails, they will try the grandparents, using some emotional blackmail. They can also be very single-minded and have an inexhaustible supply of energy for the cause they are pursuing. So there are lesson to be learned from watching and listening to children.
15 Dr Cohen treats negotiation as a game in order to
A put people at ease
B remain detached
C be competitive
D impress rivals
16 Many people say “no” to a suggestion in the beginning to
A convince the other party of their point of view
B show they are not really interested
C indicate they wish to take the easy option
D protect their company’s situation
17 Dr Cohen says that when you are trying to negotiate you should
A adapt your style to the people you are talking to
B make the other side feel superior to you
2013商務(wù)英語BEC高級閱讀題集合相關(guān)文章：
1. 高級BEC商務(wù)英語閱讀要怎么做?有什么好的應(yīng)試技巧嗎?
2. 關(guān)于bec高級難度介紹
3. 關(guān)于BEC商務(wù)英語中級閱讀中關(guān)鍵句型匯總
4. bec商務(wù)英語高級難度怎樣
5. 商務(wù)英語閱讀文章翻譯
6. bec商務(wù)英語寫作1
7. bec商務(wù)英語高級詞匯
8. bec商務(wù)英語高級難不難
9. 高級商務(wù)英語文本(2)
have competition
5.Y 由題干中的關(guān)鍵詞cost(花費)和time(時間)定位到小標(biāo)題Scientists：Techno- logy already exists下的第五段：The longer we wait to take conceded action，the greater the impact will be…the more it will cost to achieve the reduction，題目是原文的同義替換，由此得出題目說法正確。
6.N 由題干中的關(guān)鍵詞2054定位到小標(biāo)題Scientists：Technology already exists下的倒數(shù)第三段末句：That's a lot of carbon for the 2 billion cars that may be on the road in 2054，nearly four times the number today，the authors report。題目中的“三倍”與原文的“四倍”不符，由此得出題目說法錯誤。
7.NG 由題干中的關(guān)鍵詞U.S，government，Algeria，Sahara desert定位到小標(biāo)題 Carbon storage下的內(nèi)容，原文中并未提及在阿爾及利亞開設(shè)工廠。
a competition
Our Strengths as a Group
1.Proven vast experience in providing molds that meet quality requirement to Europe and US customers.
2.Yet able to maintain competitiveness as a result of our ability to operates efficiently out of low cost countries and the ability to leverage on our different operations strengths.
3.Have always being perceived as responsive, flexible and a reliable partner. Always willing to do the extra miles for the customers.
4.Able to provide a wide range of solutions, from small to large, simple to complex and high demanding molds (engineering parts, tight tolerances & high cavitations) for a diverse industries….IT, Telco, Industry & Automotive products.
5.Well recognized by customers for its business integrity and ethics.
Opportunities
There are signs that European companies are more acceptances or willing to explore Asia mold making as a result of
1.cost pressure and competition
2.shrinking capacity of mold making both in Europe and US
外貿(mào)的問題，就應(yīng)該上全國最專業(yè)的外貿(mào)論壇---深圳外貿(mào)論壇szfob
畢竟深圳外貿(mào)論壇szfob 是全國最專業(yè)的外貿(mào)交流平臺
里面匯集了大量的外貿(mào)高手和外貿(mào)方面的朋友，包括物流，報關(guān)，報檢，拖車行，各個外貿(mào)的行業(yè)里面的朋友都匯集在這個交流平臺上面
里面很多實實在在的外貿(mào)知識和外貿(mào)經(jīng)驗，外貿(mào)采購商名錄，采購信息，都是非常值得學(xué)習(xí)和閱讀。
國際商務(wù)萬能答案
講的是商業(yè)演講，The Business Speech.
包括如何做商業(yè)演講，怎么有效的提高商業(yè)演講。
國際貿(mào)易理論與實務(wù)第五版
兩年前考的BEC劍橋商務(wù)英語高級，60分飄過。非英語專業(yè)，沒報班，英語基礎(chǔ)不算好但也不差，然而六級只有480…個人覺得如果認(rèn)真?zhèn)淇?，按一天三小時的量，兩個月的時間應(yīng)該是可以的（具體情況根據(jù)自身情況而定）。來看此文的大部分小伙伴都是時間不夠或者基礎(chǔ)比較一般的，但相信我，BEC高級真沒有想象中那么難，考試和真正學(xué)好英語還是不同的，只要掌握考試準(zhǔn)備和得分的技巧，水平一般照樣穩(wěn)穩(wěn)通過考試。
參考資料有：人民郵電出版社出版的高級真題2、3、4輯，高級那本教科書還有輔導(dǎo)用書（但我只看了一遍…但是挺認(rèn)真的），真題集的單詞匯總，新東方的口語總結(jié)，寫作就看和抄模板和范文，最后自己寫幾篇。括號里的資料是別人發(fā)給我的，如果你們實在找不到，我可以分享這些資料給你們。還有一些我個人收集/備考的資料，覺得也非常有用，強(qiáng)烈推薦，都可以分享給你們：
聽力
1.BEC高級聽力解析
口語
1.高級口語
寫作
1.高級寫作詞匯分冊
2.BEC高級寫作書信
3.劍橋商務(wù)英語寫作應(yīng)試指南
4.BEC高級寫作建議書
5.BEC高級寫作報告
閱讀和綜合
1.BEC高級真題詞匯匯總
2.真題詳解:全真預(yù)測
3.BEC日常詞匯
其他資源
復(fù)習(xí)大概流程：我在寒假的時候把書本看了一遍，沒怎么記到，只是熟悉一下每部分的內(nèi)容和里面出現(xiàn)的topic，比如marketing, finance, management等等，因為考試也是考這些。
以上就是高級商務(wù)英語第五單元competition and pressure的全部內(nèi)容，BEC商務(wù)英語中級閱讀詞匯3 1.franchisor n.授予特許者 【例句】The franchisor could receive a royalty fee from the franchisees. 授予特許者可向特許經(jīng)營者收取特許費。2.franco adj.免費的，內(nèi)容來源于互聯(lián)網(wǎng)，信息真?zhèn)涡枳孕斜鎰e。如有侵權(quán)請聯(lián)系刪除。
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